Is It Too Much To Ask?

Digital Environmental Campaign

Agency: Fin London

In 2017 I shot an environmental awareness campaign film highlighting the effects of Global Warming, Non-Sustainable Travel, Over-Tourism and the effects of these issues on poorer global communities.

The production also had the challenge of meeting advanced technical criteria, with a delivery spec at full 8k and a narrow aspect ratio. The film was to be shown at a global conference on a custom built 27 metre screen while being broadcast in standard HD by regional broadcasters around the globe, with BBC Worldwide picking up the mantle for the UK and Europe.

After a short testing period and edit trials, we decided to use the new Red Epic Helium which was able to shoot 8k at 60fps. Shooting with a ratio of 6.91:1 all footage was captured using an Arri Master Prime 14mm to get ultra-wide to minimise distortion in images at full 8K